Operating in an ethical way is of crucial importance to NAKED. We are passionate about the environment and the urgent need to combat climate catastrophe and place sustainability at the core of everything we do. We cannot claim to be perfect, or to have yet reached carbon-zero, but each of NAKED's operational processes has been designed to be as sustainable as possible. Rest-assured we are working very hard to get there!

Validating our supplier's ethical and green credentials is second nature to us.  Avoiding falling into ever-increasing greenwashing traps is of paramount importance and we invest considerable time and money in personally undertaking hands-on research into all of our supply chains. Only this way can we personally guarantee NAKED customers that we are walking the walk and not just talking the talk.

Here are some of NAKED's key operating principles:

Eco-friendly vinyl records

Every NAKED record is made from eco-friendly vinyl packaged in sustainable materials printed using vegetable ink. NAKED records are manufactured in Deepgrooves - the World's Greenest Vinyl Pressing Plant - which was built from the ground up to operate sustainably. It is 99% carbon neutral and fully circular (which means that all waste is recycled). READ MORE ABOUT DEEPGROOVES GREEN POLICY HERE.

Green vinyl innovation

In the short time since NAKED launched there have been some incredible innovations in eco-friendly vinyl. Most notably, Evolution Music in the UK have created the World's first bioplastic records and Green Vinyl Records in the Netherlands are using an injection moulding process which greatly reduces power consumption to create non-toxic and recylable records. NAKED is constantly researching these new innovations, meeting the people behind them and visiting their premises. At the current time, we regard Deepgrooves as being the pressing plant most able to provide NAKED with great sounding eco-friendly records. But we continue to carefully monitor all advances in eco-friendly vinyl record innovation to ensure we provide our customers with the most superb sounding sustainable records on the planet. CLICK HERE TO LEARN MORE ABOUT THE LATEST VINYL INNOVATIONS.

A fair deal for all NAKED artists

We treat the artists behind NAKED's releases as friends and partners. We actively share the decision making process along with the financial profits. Our artists only commit to promotional activities that they are comfortable with. Although contractually we are sometimes one step removed from the artist (for instance, when the rights to the music are owned by a third party) we still seek their blessing and input before we start the project. CLICK HERE TO LEARN MORE

Ethical and sustainable merchandise

Finding merch which looks great, fits well and is durable when washed (not to mention sustainably made and ethical) is never easy - but we're proud to say we've done it!

All NAKED wear is manufactured by Stanley/Stella whose clothing is certified Organic, Fair Wear and Vegan by Global Organic Textile Standards GOTS, People For The Ethical Treatment Of Animal PETA, Fair Wear Foundation and OEKO-TEX. Our designs are all printed using non toxic water based OEKO-TEX certified inks.